Friday / Oct 06, 2023
SCOTIABANK ARENA TRANSFORMS TO ‘OCTOBER’S VERY OWN ARENA’ FOR DRAKE’S HOMECOMING TOUR DATES
The temporary takeover celebrates Drake’s highly anticipated Toronto shows and marks 10 years of partnership between October’s Very Own (OVO) and the Toronto Raptors
On October 6 and 7, Scotiabank Arena will officially transform to October’s Very Own Arena for the first time ever in celebration of Drake’s “It’s All A Blur” tour dates at the venue. The unique takeover from Scotiabank and MLSE pays tribute to the 10-year anniversary of the partnership between October’s Very Own, Drake’s co-owned lifestyle brand, and the Toronto Raptors who call this arena home. October’s Very Own Arena’s new name will be featured on exterior signage as well as on social media channels and digital channels.
“Drake and October’s Very Own have played a pivotal role in the success of the Toronto Raptors over the past ten years and this precedent-setting relationship has captured the attention of fans locally, across Canada and around the world,” said Shannon Hosford, Chief Marketing Officer at MLSE. “We are thrilled to work with Scotiabank as they share their naming rights to help celebrate the 10-year anniversary of the Raptors’ partnership with Drake and OVO. We knew there was no better way to say ‘Happy Anniversary’ to the team’s Global Ambassador than with a never-seen-before transformation of Scotiabank Arena that embodies the creativity of our partnership and truly makes the venue ‘Drake’s House’ for the next two nights. We look forward to many more years of representing the passion and pride of the Raptors and the City of Toronto together.”
In the week leading up to the shows, fans’ journey around October’s Very Own Arena also included a special experience with the TTC’s 501 Queen Eastbound bus decorated in custom “It’s All A Blur” art. The bus will be parked outside of October’s Very Own Arena on October 6 and 7 for fans to see and photograph. Additionally, several billboards and signs leading to the venue have been revamped in the exclusive artwork, so fans are immersed in the new look and feel of October’s Very Own Arena during their trajectory to the shows as well.
“Scotiabank Arena has been proud to host countless significant events and cultural celebrations since we established our partnership with MLSE and since Tangerine became the Official Bank of the Toronto Raptors,” said Laura Curtis Ferrera, Chief Marketing Officer at Scotiabank. “The venue has grown into a cultural institution, holding a special place in the community with its commitment to the city, fans, and the diverse communities it serves. Scotiabank is thrilled to help celebrate another Toronto icon, as Scotiabank Arena transforms into October’s Very Own Arena for Drake’s homecoming on October 6th and 7th.”
As part of the shows at October’s Very Own Arena, a 50/50 lottery has been opened digitally for fans of Drake to win big while giving back. One lucky winner will win half of the jackpot with the remaining proceeds supporting youth across Ontario through MLSE Foundation and youth in Toronto through The Remix Project, an organization that helps level the playing field for talented youth who face barriers pursuing careers in arts and entertainment. Further supporting The Remix Project, the CN Tower will be lit gold on October 6 and 7. The draw will close at the end of the show on October 7 with the winning number posted online at MLSEfoundation.org.
Tickets for the 50/50 lottery can be purchased in venue at October’s Very Own Arena during both shows, online at scotiabankarena5050.com, on the Scotiabank Arena App or the Toronto Raptors App. Fans can also visit octobersveryownarena.com for show details.